Post by mdjuwel0203 on Nov 11, 2024 3:30:25 GMT
In the first stage of the marketing funnel, Attract, companies need to attract the "right" visitors from among the many visitors. However, there are many sources and types of visitors. How to attract visitors suitable for your company from various marketing channels among the vast number of visitors ? We must know one key point: when visitors have needs or questions and search for relevant information on the Internet, the content of the website must meet their needs. On the other hand, companies must first try to find out the persona of potential consumers and the information they may want to search for. So before we start, we must first clarify these questions:
What are the characteristics (persona) of potential consumers of the company?
First, after describing the profile of potential consumers (persona) and understanding the information they want to obtain, content writing can focus on the customer's needs and pain points, customer goals, customer challenges, and customer segmentation . Demographic information, industry categories, and finding appropriate topics from different perspectives can help us produce valuable content.
For inbound marketing with "content" as the core, the most important thing is to provide valuable information and help consumers solve their doubts. With content, you can operate keyword and search engine marketing, and disseminate content through social media. After producing content that meets the audience, optimizing the channels through which potential consumers obtain information is also a very important part. The following is a more detailed description of the three stages:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the first stage Attract attracts and attracts consumers’ attention
Producing content & operating blogs
Producing excellent and in-depth content is the key to winning over competing brands, and blogs are an indispensable channel in content marketing. Properly operating blogs will not only increase website traffic, but also increase consumers’ thirst for knowledge. While satisfied, it will create a good impression of the brand to enhance the conversion of potential customers.
Optimizing Search Engine Marketing SEM (SEO & PPC)
We are used to searching for relevant information online before consumption, so search keywords play an important role in guiding potential consumers to enter the website. Many businesses will continuously optimize the search engine (SEO) rankings of their own websites. . We must design keywords that are closely related to the brand or product, and optimize the path to the website so that consumers can see us as quickly as possible after entering the keywords on the search engine.
Further reading: Can’t do SEO? Have you ever tried using e-newsletters to improve your SEO?
Operating a social media
community is a channel that can maintain old customer relationships and attract new customers at the same time. In addition, we can also learn about the main audience characteristics through community insight reports and adjust the content of articles and community management. mode.
Stage 2: Convert conversion
Inbound target: Visitors ➔ Leads
marketing strategy: Find consumers who may be interested in the product from visitors and convert them into potential customers
In the first step, we have used different channels to let consumers sms promotional campaign who may be interested in the product enter the marketing funnel. In this step, we need to convert these "consumers who are interested in the product" into "potential customers." ”. The key is to "let consumers take the initiative to leave personal information" in order to maintain interaction with consumers. The following summarizes the three key points of this stage:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the second stage Convert conversion, converted into potential customers
Actively collect customer lists
. After consumers enter the page through search engines, they must ensure that the layout of the page is clear and the content can meet consumers' expectations. In addition, you can also reveal that this website provides information that consumers will be interested in. If you leave personal information and email contact information, such as providing e-newsletter subscription services and collecting customer email lists , customers will continue to receive your emails. Related information.
Further reading: The secret to growing your email list 6 times! 6 Tips to Optimize Your Subscription Window
What are the characteristics (persona) of potential consumers of the company?
First, after describing the profile of potential consumers (persona) and understanding the information they want to obtain, content writing can focus on the customer's needs and pain points, customer goals, customer challenges, and customer segmentation . Demographic information, industry categories, and finding appropriate topics from different perspectives can help us produce valuable content.
For inbound marketing with "content" as the core, the most important thing is to provide valuable information and help consumers solve their doubts. With content, you can operate keyword and search engine marketing, and disseminate content through social media. After producing content that meets the audience, optimizing the channels through which potential consumers obtain information is also a very important part. The following is a more detailed description of the three stages:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the first stage Attract attracts and attracts consumers’ attention
Producing content & operating blogs
Producing excellent and in-depth content is the key to winning over competing brands, and blogs are an indispensable channel in content marketing. Properly operating blogs will not only increase website traffic, but also increase consumers’ thirst for knowledge. While satisfied, it will create a good impression of the brand to enhance the conversion of potential customers.
Optimizing Search Engine Marketing SEM (SEO & PPC)
We are used to searching for relevant information online before consumption, so search keywords play an important role in guiding potential consumers to enter the website. Many businesses will continuously optimize the search engine (SEO) rankings of their own websites. . We must design keywords that are closely related to the brand or product, and optimize the path to the website so that consumers can see us as quickly as possible after entering the keywords on the search engine.
Further reading: Can’t do SEO? Have you ever tried using e-newsletters to improve your SEO?
Operating a social media
community is a channel that can maintain old customer relationships and attract new customers at the same time. In addition, we can also learn about the main audience characteristics through community insight reports and adjust the content of articles and community management. mode.
Stage 2: Convert conversion
Inbound target: Visitors ➔ Leads
marketing strategy: Find consumers who may be interested in the product from visitors and convert them into potential customers
In the first step, we have used different channels to let consumers sms promotional campaign who may be interested in the product enter the marketing funnel. In this step, we need to convert these "consumers who are interested in the product" into "potential customers." ”. The key is to "let consumers take the initiative to leave personal information" in order to maintain interaction with consumers. The following summarizes the three key points of this stage:
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the second stage Convert conversion, converted into potential customers
Actively collect customer lists
. After consumers enter the page through search engines, they must ensure that the layout of the page is clear and the content can meet consumers' expectations. In addition, you can also reveal that this website provides information that consumers will be interested in. If you leave personal information and email contact information, such as providing e-newsletter subscription services and collecting customer email lists , customers will continue to receive your emails. Related information.
Further reading: The secret to growing your email list 6 times! 6 Tips to Optimize Your Subscription Window