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Post by account_disabled on Jan 6, 2024 6:52:53 GMT
Paid ad for Advil Paid ad for Advil 6) Marketing automation The pharma industry lends itself to inbound and marketing automation techniques as it collects huge volumes of data and relies on technology for operations and production. Marketing automation tools use software to automate repetitive marketing tasks such as email campaigns and workflows, CRM updates, lead scoring, sales lead rotation and SMS. Marketers with automation expertise can help a company to save money, time and be Phone Number more productive. A skilled marketer with these skills can help a pharma company to: Understand and optimize the healthcare professional or physician’s journey Deliver trigger-based messages Personalize content to meet the needs of consumers Use real-time analytics 7) Data Analytics Data is everywhere and it’s the volume that can be difficult to contend with as a marketer. As pharma companies gather so much data, it’s crucial to understand how to use it to gain insights that can drive revenue. The demand for data analytics jobs will grow by 23 percent between 2021 and 2031 according to the U.S Bureau of Labor Statistics, much faster than the average of 5 percent for all other industries. Having an in-house data analyst can help pharma companies to optimize the customer and healthcare provider’s experience, understand what people are talking about online to drive targeting, analyze digital channel and campaign performance and create predictive sales models. In today’s modern digital world, it’s crucial to have a workforce with digital skills to drive innovation and remain
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