Post by account_disabled on Jan 25, 2024 4:59:36 GMT
This helps protect the parent company's reputation and, as a result, reduces overall reputational damage. Components and types of brand architecture Brand architecture consists of several components: The master brand or main brand is the parent company that owns all the sub-brands. The main brand is responsible for the reputation and equity of the entire company, and sub-brands can cross-sell among their audiences.
For example, Apple is the main brand for several Buy Bulk SMS Service sub-brands: Apple Music, Apple TV, iPhone. Sub-brands are separate brands that stand behind the parent company. However, each sub-brand has its own unique identity and equity, and usually shares values with the main brand. For example, Sprite is a sub-brand of Coca-Cola. Brand extension refers to the use of an existing brand name on new products or services,
Usually with the aim of increasing profits. For example, the Nestlé brand has products such as Nesquik, Svitoch, Friskies, Kit Kat, etc. In particular, there are several varieties of brand architecture itself, each of which has its own advantages and disadvantages. Next we talk about this in more detail, and also explain it with specific examples. Monolithic brand architecture This structure combines several brands under a mother brand.
For example, Apple is the main brand for several Buy Bulk SMS Service sub-brands: Apple Music, Apple TV, iPhone. Sub-brands are separate brands that stand behind the parent company. However, each sub-brand has its own unique identity and equity, and usually shares values with the main brand. For example, Sprite is a sub-brand of Coca-Cola. Brand extension refers to the use of an existing brand name on new products or services,
Usually with the aim of increasing profits. For example, the Nestlé brand has products such as Nesquik, Svitoch, Friskies, Kit Kat, etc. In particular, there are several varieties of brand architecture itself, each of which has its own advantages and disadvantages. Next we talk about this in more detail, and also explain it with specific examples. Monolithic brand architecture This structure combines several brands under a mother brand.