Post by cocolipid on Feb 28, 2024 4:36:31 GMT
The main purpose of a B2B site is to convert the greatest number of visitors into customers of your business. Unfortunately, however, this does not always happen. And so it ends up that the percentage of customers acquired does not correspond to your expectations. If you too have invested a lot of time and resources but are still unable to convert visitors to your B2B site into customers , don't be discouraged! There are at least five rather common reasons that do not allow your site to increase conversions : let's try to analyze them and find out what the best solutions might be. 1. Poor, insufficient or not clear enough information A B2B site created to promote your professional business should, first of all, clearly inform visitors about who you are, what your story is and what services or products you offer.
In essence, it should provide all the basic information to Peru Phone Number tell the user what they will find on your site and whether you can do it for them. To achieve this result you must be able to highlight a series of very important information details: Clearly explain what you offer your customers , what your products or services specifically are and what benefits can be obtained for those who purchase them; Tell, without going into too much detail, your professional background , your history or the history of your company and your experiences to achieve your project; Try to illustrate as clearly as possible the main reasons why those who visit your site might be interested in contacting you to request more in-depth information and decide to become your customer. If basic information is missing, and especially if you do not provide sufficient motivation to a potential customer, those who visit your site will rarely show interest in your commercial proposals.
B2B customer site - e-commerce Example of a well-structured B2B site. Consider that, in most cases, the website is the first point of contact between a potential customer and your company : if the contents and information are not clear enough and a visitor has no way to immediately understand who you are and what you offer will inevitably abandon your site in favor of one of your competitors. When a user lands on your site it is important that they are directed to follow a simple but direct path , until they decide, without forcing, to contact you, request a quote or information. To avoid problems due to a lack of clarity or details, we suggest you carefully examine your B2B site and check that it contains all the information necessary to clearly explain to the user who you are and what you offer: Who you are : a short but clear presentation of yourself and what your business is; What you do : explain what you do, what products or services you are able to offer; Your professional history : tell how long you have been working in this profession or have opened a production or commercial business; Where are you located : where is your headquarters located and at what distance are you able to operate; Why choose you : what do you think you have to offer compared to your competitors.
In essence, it should provide all the basic information to Peru Phone Number tell the user what they will find on your site and whether you can do it for them. To achieve this result you must be able to highlight a series of very important information details: Clearly explain what you offer your customers , what your products or services specifically are and what benefits can be obtained for those who purchase them; Tell, without going into too much detail, your professional background , your history or the history of your company and your experiences to achieve your project; Try to illustrate as clearly as possible the main reasons why those who visit your site might be interested in contacting you to request more in-depth information and decide to become your customer. If basic information is missing, and especially if you do not provide sufficient motivation to a potential customer, those who visit your site will rarely show interest in your commercial proposals.
B2B customer site - e-commerce Example of a well-structured B2B site. Consider that, in most cases, the website is the first point of contact between a potential customer and your company : if the contents and information are not clear enough and a visitor has no way to immediately understand who you are and what you offer will inevitably abandon your site in favor of one of your competitors. When a user lands on your site it is important that they are directed to follow a simple but direct path , until they decide, without forcing, to contact you, request a quote or information. To avoid problems due to a lack of clarity or details, we suggest you carefully examine your B2B site and check that it contains all the information necessary to clearly explain to the user who you are and what you offer: Who you are : a short but clear presentation of yourself and what your business is; What you do : explain what you do, what products or services you are able to offer; Your professional history : tell how long you have been working in this profession or have opened a production or commercial business; Where are you located : where is your headquarters located and at what distance are you able to operate; Why choose you : what do you think you have to offer compared to your competitors.